yume releases "do it better" visuals

Known for producing for the biggest artist in the industry at just 15, rising recording artist YUME is making her debut with the release of her “Do It Better” visuals. Taking the music industry by storm, YUME has produced top charting tracks such as Chris Brown and Young Thug's "Go Crazy" and Drake and Kid Cuddi's "IMY2." Now the LA based artist is staking her claim as not just a producer but as an artist with the drop of her debut visuals, where the single captivates viewers in an all black ensemble look.

Being praised by none other than rap icon Lil Kim as “a mix of rap Aaliyah and Travis Scott,” 15-year-old Yume has been mastering her own formula in creating captivating beats and bars. Yume’s signature sound and musical production is heavily influenced by Travis Scott while her 90’s style and personality remind Lil Kim of Aaliyah. After working closely together with YUME, Lil Kim loved what the artist produced and admired her perspective and fresh ear, therefore making YUME an executive producer in her upcoming album. The young star is currently working on her forthcoming EP which will be executive produced by Lil Kim. Check out the video below and let us know what you think.

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