Hip-Hop's Influence In Fashion
Since the 1970's Hip-Hop has rose to become the worlds most streamed music genre, making a huge impact on almost every part of pop culture. One area that Hip-Hop holds major influence within, is the fashion industry. Before many consumers looked to designers to set the trends for what would be considered hot or not until rappers and singers alike began applying fame to their everyday lives.
As time passed many stars recognized the power they had of making consumers want to purchase an item just to feel "larger than life" like your favorite celebrity. Since designers and labels have utilized famous faces to sell some of their most recent and fashionable products. Now designers are influenced by Hip-Hop and its culture that continues to be deep-rooted in gold, diamonds, and the finest clothing.
Let's take a look at a timeline of Hip-Hop and its influence within the fashion world.
1. During the 1980's Run DMC had a huge impact on making shell toe Adidas a trend, the MC who was a fan of the shoe spiked sales in the company and in return was offered a one million dollar deal. This was the start of Hip-Hop getting major endorsements from large corporations. Not only did shell toe Adidas spark a trend in the culture of the world, it fed Hip-Hop's style which continued to evolve and thus came forward thick gold jewelry, Kangol bucket hats and large eyeglasses.
2. While Hip-Hop continued to grow in the fashion world, Russell Simmons kept his eyes on rappers clothing purchases. He noticed their gravitation towards labels like Ralph Lauren and Tommy Hilfiger. The mogul made a way to capitalize off of the trend, Simmons made history by creating the first Hip-Hop owned clothing line "Phat Pharm" prompting rappers like Diddy, Nelly and 50 Cent to follow in his footsteps.
3. By the 1990's Hip-Hop was booming with fashion influence and had kids all around the world and inside inner cities dressing to fit the descriptions of their favorite Hip-Hop artist. The increase in popularity prompted designers like Karl Lagerfeld to add a hint of Hip-Hop's culture to his high end fashion collections. In 1991 Channel introduced piles of gold jewelry on their models while promoting their latest fashion designs.
4. Moving into the early 2000's artist bank accounts grew larger and their fashion went from retailers like Hilfiger and Ralph Lauren to more high end retailers like Burberry, Gucci and Chanel. During this era a terminology was created, and that terminology was "Ghetto Fabulous." This term was used as an expression for showcasing an urban artist's high end lifestyle.
5. 2003 became the throwback Jersey Era and a lot of artists wore an item that made them stand out, that popular item for rapper Nelly in the early 2000's was throwback Jersey's, grills and sweat bands. Don't you remember when everyone wanted to wear a grill piece, a fresh throwback jersey and sweatbands? It was definitely a Hip-Hop influenced trend at the time. To this day grills continue to be a popular commodity within the fashion world and is a symbol that has stuck with Hip-Hop's culture to this day.
6. In 2003 Camron made pink mink's an emblem of Hip-Hop Culture, when the rapper was spotted making an appearance outside of the Baby Phat runway show, dressed in a furry $5,000 dollar pink mink and a flip phone in hand.
7.During 2004 tall white T's broke out onto the Hip-hop Scene and we can thank Dem Franchize Boyz for that. YEP in my white tee became one of the most popular played songs and fashion trends in Hip-Hop history. While it also had the symbolic reference of drug dealing on corners and gave cops reasons to target people with tall white t's, we can't deny the songs heavy rotation and fashionable influence in America's culture.
8. 2005-2009 we entered the street style era where many artist and communities were into oversized clothing's and huge chains. This was an enormous trend that engulfed many people's hood nation wide. From Girbaud jeans to oversized jackets and t-shirts, artist have influenced almost every teen into Hip-Hop to keep up with the clothing game. Some of the music artist responsible for these trends are Soulja Boy and Gucci Mane who dominated this era. This was back when Coogi had a home in almost every person's closet in the country.
9. 2010-2014 began a new era which consisted of Skinny jeans and tighter fitted clothing. In 2010 the Jerk Boyz made skinny jeans and skater clothing cool on a large scale in Hip-Hop and had many of the new comers finding a home in fitted clothing. Fast forwarding to 2014 when rapper and influencer Young Thug broke out into Hip-Hop. Not only did the rapper have a unique sound and approach to music, but he reintroduced a new approach to fashion in the Hip-Hop industry. When first breaking into the scene with bizarre fashion sense many began to bash the rapper saying that he was feminizing hip-hop by his choice of attire. Now and days it seems as though many have embraced his unique sense of style and actually commends him on heightening fashion and its boundaries for Hip-Hop Artist.
10. In today's times its safe to say Rappers and Singers are the leading fashion influencers of this generation and many more to come. Music has the power to change trends, bring people together and relate people in ways they thought they wouldn't be alike. Through music and persona Hip-Hop has been able to influence generations worldwide with their flashy style and larger than life personalities. Hip-Hop plays a big role in today's fashion and will forever be a staple in fashion history.
Thank you for being apart of this years Hip-Hop Style issue volume 3. We are happy to present you with a wide range of artist who sat down with Hip-Hop Basement and KB Creative Group to showcase their sense of Fashion and Style. We Want to thank all of the parties involved in the release including: Bernard Love, Khaleel Garcia, Flippa Da Skippa, Just Brittany, Rosocoe Dash, Malachie Warren, Zues Iorns, Rockem X, Shot By Ndoh, Kayden Made, Shaad Lewis.